Hi, I'm Tom.

My work centers around a single, sincere belief: that design can deliver tremendous, measurable business value to every single organization.

WHAT I DO

I grow the value of design teams, accelerate innovation efforts, & improve cross functional collaboration...

HOW I DO IT

...by leveraging design best practices, a human-centered approach to problem solving, & a broad design skill set.

I have over 10 years of experience in the healthcare, technology, and consumer segments, working with Fortune 500 companies & seed round startups to deliver human-centered innovation that delight customers & grow businesses.
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I am currently a Senior Design Strategist at Philips where I lead a team of UX, Service, CX, and Communication designers, supporting a portfolio with 150+ products and over 2B in business. 
My professional focus: increasing the value of design

Businesses are not getting the full value out of their investments in their design teams.


This happens because:
  • Designers don’t know how to communicate their value &
  • Business leaders don’t understand the tangible impact design can have on business goals.

This often is due to a difference in how the two groups communicate. Designers often talk in terms of outputs, where as business leaders often think in terms of outcomes.

I strive to bridge this communication gap and strength the relationship between Design and the Business. When this collaboration is strong, all boats rise.

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Wait, where are the projects?

Most of my work is done at the organization and strategic level and unfortunately cannot be shared publicly. When I look at new opportunities, I tailor my portfolio based on the context and needs of the company. Feel free to reach out if you like to discuss how we can work together to grow the value if your design team.